AI transformation

Winning in the never-normal world
The one constant today is turbulent change. New disruptions, new uncertainties, new technologies. And that is definitely the case with the much-hyped emergence of AI, including agentic AI and genAI in the world of marketing.

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We have been testing multiple marketing related AI offerings. Many hold lots of promise and some can already deliver concrete value, but a lot of care needs to go into not only assessing the technology offerings, but also in training teams to use AI effectively and how to incorporate data correctly. The old adage of "garbage in, garbage out" definitely applies to the world of AI. It's not a simple panacea.

While still a "student" of AI (as is everyone), lessons already learned are ready to be shared, along with a seasoned grasp on what to do—as well as what to not to do—when bringing on emerging technologies to marketing.

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Rapid rethink. Rapid revamp.TM 

We offer a unique approach to help you rethink AI transformation for marketing. In six weeks, we will assess where you can best gain efficiencies from AI technologies, then collaboratively develop a concrete plan and roadmap for what to do to change.

We will tackle issues, such as:

• Where and how can you best apply AI/ML while avoiding the hype and downsides of hallucinations? 

• How do you take advantage of conversational interfaces and artificial intelligence to provide meaningful consultative selling that meets customers where they are?

• How do you help your teams collaborate more when people are working remotely? 

• How do you get more value out of your martech stack in light of AI and plan for what's next?

• How do you better determine what to do in-house vs. outsource?

 

Having consulted to Fortune 500 companies as well as startups on their digital transformations, the team at Astutity is deeply versed in the multiple aspects of AI and digital transformation, but we also bring a unique perspective of having been at companies like yours so we make sure what we propose is pragmatic and fully cognizant of your constraints while also being courageous enough to recommend dramatically new ways of doing things.